Shelton College International Launches MTV Creative Lab, Bridging Performing Arts and Media Production Disciplines

Shelton College International has officially launched its new cross-departmental initiative, the MTV Creation & Construction Project, bringing together students from the School of Performing Arts and the School of Media Production in a bold move toward interdisciplinary collaboration. This innovative programme offers students a real-world creative platform to combine performance and production expertise, simulating the professional dynamics of the media and entertainment industry.

A Collaborative Experiment in Media Creation

The MTV Creative Lab is designed to replicate the collaborative environment of the film and television industry, enabling students to work as part of joint creative teams. From conceptualisation to post-production, students will participate in the full media creation process. The initiative is not just about producing music videos — it's a hands-on learning journey where students inspire and elevate one another, co-creating high-quality audiovisual works.

Cross-Disciplinary Learning Meets Industry Practice

Media Production students will oversee the full spectrum of production, including cinematography, lighting design, on-set coordination, editing, and visual effects — ensuring the technical precision and artistic integrity of each project.

Performing Arts students will focus on expressive storytelling through acting, vocals, movement, and stage presence, developing nuanced characters and delivering emotionally resonant performances.

The project is assessed through a “pitch and showcase” model, encouraging teams to propose, develop, and present their final works. Supported by expert faculty and hands-on workshops, students benefit from a curriculum that merges theory with industry-based practice. From project initiation to final cut, every stage is closely guided to maintain high standards and drive individual growth.

Shelton’s Core Strength: Cultivating Industry-Ready Talent

1. Interdisciplinary Training Model
By fostering collaboration across departments, Shelton breaks down academic silos and empowers students to explore the full creative spectrum — from performance and direction to technical execution and narrative design. This project builds on the College’s commitment to producing well-rounded, adaptable media professionals with the ability to work across disciplines and innovate in diverse creative contexts.

2. Deep Integration of Education, Industry, and Research
At Shelton, academic instruction is deeply integrated with industry demands. Courses are developed and taught by faculty members who combine strong academic credentials with real-world production experience. The MTV project is a direct reflection of this model, enabling students to apply their knowledge to authentic media challenges, develop professional communication skills, and gain practical insights — all while building a robust creative portfolio.

3. A Global Educational Platform
Situated in Singapore, Shelton College International leverages its strategic location and global perspective to deliver a cross-cultural, immersive learning environment. The programme aligns with international artistic standards and connects students with global projects, preparing them for careers on the world stage.

This new MTV Creative Lab marks another step forward in Shelton’s mission to deliver industry-responsive education, and affirms its role as a launchpad for future media professionals ready to shape the creative world.