This course offers a balanced academic and practical approach to fundamental business concepts and applications. It covers the essential subject areas including management, marketing, finance, and human resource management. Lectures on international case studies, group discussions and activities used throughout the course provide opportunities for individuals to apply their learning, to develop and enhance their business knowledge and competencies.
All modules are evaluated through written assessments. The award is conferred upon students who fulfill the graduation criteria by successfully completing and passing all required modules as stipulated in the course structure.